Rio's Piri Piri

Hospitality | Brand Development & Expansion | 2015-2026

Challenge: Transform a single restaurant into a scalable franchise brand capable of supporting nationwide expansion while maintaining authentic Piri Piri heritage rooted in South African-Portuguese fusion cuisine.

Strategic Approach: Create a flexible brand system that works across 35+ locations while preserving cultural authenticity. Develop visual identity that appeals to UK high street consumers while honoring the fusion of African Bird's Eye chilli with Portuguese culinary traditions.

Solution: Led creative team to deliver comprehensive brand system including eye-catching logos, scalable menu design, marketing materials, and social media campaigns. Ensured consistent brand experience across all customer touchpoints—from storefront to packaging to digital presence. Promotional strategies increased visibility and customer engagement, supporting rapid franchise growth without diluting brand identity.

Impact Scalable brand platform that enabled growth from 1 to 35+ franchised locations nationwide. Consistent brand recognition across all touchpoints drove customer loyalty and franchise success.

Role: Creative Direction | Brand Strategy | Team Leadership | Social Media Strategy