Fund Her Tri UK

Sports & Social Impact | Brand Identity | 2023

Challenge: Volunteer-led charity needed brand identity to launch their mission of achieving gender parity in triathlon. With only 37% of UK participants being women, the organisation removes barriers for first-time female and non-binary triathletes.

Strategic Approach: Create empowering visual identity that makes triathlon accessible rather than elite. Balance aspiration with approachability—avoiding intimidating imagery while celebrating achievement and community.

Solution: Developed brand identity emphasising community over competition. The creation of an abstract athlete, showing all three areas of triathlon. Visual system celebrates women at all levels—from first swims to finish lines. Brand scales from WhatsApp graphics to partnerships with Professional Triathletes Organisation.

Impact 400+ members and 400+ event entries within two years. Partnerships with PTO, Zone3, and British Triathlon. Brand positions charity as both grassroots organisation and credible industry partner.

Role: Brand Strategy | Identity Design | Visual System | Marketing Materials

“We couldn’t be more thrilled with the work Irfan did for us at Fund Her Tri UK. He came highly recommended by a colleague who had years of positive experience working with him, and it’s easy to see why. Our task was to update a dated logo to better reflect our diverse and inclusive organisation. Despite a very tight turnaround, Irfan was incredibly quick, responsive and happy to work with our timeline. We had a vision of incorporating swim, bike, and run in an abstract yet fun and diverse way and Irfan absolutely nailed it. Out of concepts from three designers, his was the only one that captured everything we wanted—and more. The final logo truly wowed all of us.

Beyond the logo, Irfan introduced thoughtful enhancements to our colour palette, fonts, and overall public-facing design concept. The result has been a cohesive, vibrant and professional look that has elevated our online presence. Working with Irfan was an absolute pleasure, and we cannot recommend him highly enough—for ourselves or any organisation looking for top-tier design work.”

Bianca Fernandez-Clark
Founder and CEO Fund Her Tri UK