Creating campaigns that connect

I'm an experienced Creative Director and Integrated Designer who builds brand campaigns for organisations that make a difference.

I specialise in culturally-intelligent design—creating communications that resonate across diverse audiences without stereotypes or tokenism. Whether leading creative strategy or art directing campaigns, I bring a hybrid approach that balances emotional impact with evidence-based messaging.

What I bring to projects: Strategic thinking from concept through execution. Experience leading creative teams and collaborating across disciplines. Deep understanding of faith-based and multicultural audiences. Expertise in integrated campaigns across print, digital and experiential touchpoints.

Current focus: Brand campaigns for NGOs, charities, arts organisations and socially aware businesses seeking authentic connections with diverse communities.

Let’s talk.

Skills

Creative leadership
Brand strategy
Art direction
Campaign concepts
Team leadership
Client collaboration

Design craft
Identity systems
Editorial design
Packaging
Digital design
Typography
Illustration
Art direction

Tools
Figma
Adobe Creative Suite
Google Slides
Powerpoint