United Muslim Relief
My role
Design | Infographics | Art Direction | Project Management
Working with one of the fastest growing NGOs in the US. I led the creative to create a simple concept. The idea of partnerships and collaboration: A simple core space representing UMR’s operations, that emanates outwards as part of an overall and larger framework, with UMR being the central point or conduit. The project scope consisted of brand design, typography, tone of voice, literature, social media, campaign elements a content-managed website. The results since the brand implementation have been impressive, with an increased donor spend of 300% during Ramadan that year.
“The rebrand of United Muslim Relief played an integral factor in differentiating us from other Muslim NGOs. By the end of the year, we had tripled our annual revenue over the prior year and earned a reputation for being a forward-thinking, cutting-edge NGO.”
With the a of relevant and quality imagery, we worked UMR to create a photo brief guide that would help team members and talented local photographers to consider how to take more effective images.
