ShishaVapes are the creators of the luxury electronic Shisha vaping stick of the same name. Founded in 2012 by a culmination of Shisha industry specialists striving for an elegant solution for the old tradition of Shisha, that could be deployed indoors. The resulting product tastes smooth and sweet, producing larger clouds of vapour, greater capacity, sleek design and the benefit of future european law compliance, compared to traditional electronic cigarette manufacturers. I was tasked with a complete rebrand of ShishaVapes, to include it's worldwide corporate identity, packaging and point of sale.
My aproach utilised a stylised 'V' icon with the 'S' enveloping the form like a vapour mist. This elegant design created a luxury brand aesthetic that would make a simple yet effective iconic brand mark.