Irfan Ahmed
Designer
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MADE

MADE

MADE, is a UK-based NGO, who champion social and environmental change by building a community of young British Muslims to be socially responsible and active citizens. Their aim is to empower the youth to take positive action alongside people of all backgrounds for a more fair and sustainable world.

Since 2008, I have worked with MADE and their partners on a range of projects to create a brand style aimed at the 18-30 segment. This has involved creating a fresh visual language that goes beyond clichéd domes, minarets and stars. My initial brief and subsequent ethos was to be 'surprising' in all my work with them. I have also created campaigns and elements such as 'Green Up My Community', a pan European campaign with FEMYSO to make five London mosques to be more eco-friendly. I  also designed their new content-managed website that’s helped with online donations and updates, as well as an online shop selling Fairtrade goods. My on-going relationship with MADE has me working with them on campaign elements and annual reports.

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Annual Report 2015

Annual Report 2015

The Green Up My Mosque website

The Green Up My Mosque website

Green Up! is a European wide  eco-award scheme for mosques to make a commitment to work towards becoming more environmentally friendly.  I was commissioned to create a identity as well as overall brand language for the campaign. I also lead a team to create a website that would be in English, German and French and be accessible by delegates in over 9 countries in areas such as Fair Trade and Sustainability. The Green Up! Award is part of Green Up My Community! a joint campaign with FEMYSO (Federation of Muslim Youth & Student Organisations) across eight European countries. 

Annual Report 2014 internal spread

Annual Report 2014 internal spread

Annual Report 2014

Annual Report 2014